One of the best ways to vote for valuable info on another site is to provide your own visitors with a link to that content you want them to view on another site. Links are the lifeblood of the internet and are also the main reason it is called a net.
Links have three functions for search engines:
Links help the search engine spiders to sniff out and index other sites and their content. Links to a website and to a page is interpreted as a voting for the quality of a site.
the anchor text in the link is taken as describing the relevant content to be found on the site the link is going to.
Until a couple of years ago a webmaster would often email fellow webmasters to to offer an exchange of links, called swapping links. This practise was seen as a way of mutually growing related sites through link exchange, a true win-win situation as both websites would benefit from a reciprocal link exchange.
reciprocal links are still a bit useful seen from a point of direct traffic generation as long as the link to your webpages are not buried deep among long strings of links to other websites. Of course, only one way inbound links are of value to a website in the google dominated internet.
Many different link exchange tools and programs have been made to automate link exchanges, making it easier to create links and to track the links to ensure they remain in place. People easily forget what they have promised to do and to keep. The issue is that some of these link exchange programs are automated and contravene the search engines rules, and could get you banned.
It is recommended to avoid of any of these link schemes, and to only use a backlink exchange directory that is reputable, such as IBL Builder. IBL Builder is a non-reciprocal link exchange directory.
It uses a simple credit system. You offer outbound links in the link exchange, and earn a credit. You then spend credits earned getting inbound links from webpages that you have chosen in their link directory.
Some methods of receiving non-reciprocal links are seen as ok even though the reality is that they are not. You can blog comment to get backlinks, for example. But how legitimate is that? That is surely just spamming blogs for links? IBL Builder falls within Google's TOS and also is not spamming, it is a wonderful way to find valuable backlinks to your site.
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